Zipscene Logos and the style elements outlined below are representation of the brand equity that our company have worked very hard to establish over the years. We love our brand and like to see it used in proper way in the right context. Please follow the guideline and help us maintain the integrity of our brand. Thank you."
Jona Hyun - Creative Director
As the most visible form of our brand identity, the Zipscene logos express high energy, youthfulness, entertainment and viralocity around local and social community. It also represents intellectual resources, high standards and corporate values the company was founded on. That's why we ask our partners and journalists who wish to use Zipscene's registered logos in connection with their print and/or web marketing tools or news stories to observe the guidelines outlined below.
The correct use of the color palette is essential to establishing brand recognition. Using the following color palette supports and reinforces Zipscene's identity.
Print - Magenta and black should be used to support all major communications creating a strong, immediate association with Zipscene.
Web - Majority of our web properties are designed for the masses including media and venue platform, so the use of magenta and black is optional. However, magenta and black must be included as part of the logo (Standard Logo) placed at the footer of every page.
Print - These colors are used selectively as supporting elements.
Web - Given scenario above regarding media and partner platform, the secondary colors can become the primary colors. We encourage the use of white space and subtle colors including the light grays and blues to showcase our content and green to highlight the tabs and navigation.
These colors are used selectively as supporting elements.
There are three approved font families that work well with our logo: Arial, Myriad Pro and Georgia. These fonts are clean, modern, and highly readable and complement one another.
Arial is our corporate font and is used for all web copy and internal print documents including marketing, sales and legal. It's clean, sharp and direct and available to all PC and Mac users. It's also the most widely used font on the web and print and that make it our de facto font.
Myriad Pro is the default choice for designers for print collaterals including brochures, business cards, ads and marketing materials. It's sans-serif font like arial with more curvature, fun factor and sexiness that can be appealing to the broader audience.
Georgia is primarily used on the website to highlight the title, sub titles and block quotes. Its subtle but impactful and it compliments Arial very well. This page is a good example of the collaboration between Georgia and Arial. It's important to note that we DO NOT bold Georgia.
Standard logo must be used in all print collaterals. Magenta on black creates a powerful contrast that express high energy. Myriad Pro font is used for all copy except for headers (Georgia) for some print pieces.
Text logo is used in headers (it must be followed by Standard Logo at the footer). The body area in both diagrams uses subtle and/or white colors to giveaway to content. Arial font is used for all copy but we encourage our designers to use Georgia to highlight title and sub titles of the page as shown in the diagrams.
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